Based in Appleton, Wisconsin, Total Floor Covering is a family-owned business that has served both residential and commercial customers in all things flooring.

In 1968, Bruce and Carol Ladewig founded Statewide Carpets in a small storefront on Wisconsin Avenue in Appleton. After three years, Bruce and Carol decided to move their business to their home in order to make it easier to raise their family. They began to receive semi-truck shipments to their house and used their garage as the warehouse. The business operated this way for over 15 years. Bruce sold and installed, while Carol kept all the books and raised the family.

After many years of running a successful business out of their home, Bruce and Carol moved their business to a location on Richmond Street in Appleton under the new name Total Floor Covering. Total Floor Covering outgrew it’s Richmond Street location after a mere 3 years.

In 1990, construction began at the new location. 17 years and several additions later, Total Floor Covering is now surrounded by many commercial and retail buildings on a main thoroughfare in Appleton at 600 Westhill Boulevard.

Total Floor Covering has evolved in many ways and continues to grow. In 2006, Shane Lathrop, Bruce and Carol’s son-in-law, became the 2nd generation owner of Total Floor Covering. Bruce continues to sell part-time, while Carol remains the lead bookkeeper and office personnel. Family owned, operated, and homegrown are the best ways to describe Total Floor Covering and it’s history. We are proud that our professional and quality service has allowed us to become the flooring store of choice.

When you need quality floor covering for your home or business, think of Total Floor Covering. We carry a large selection of in-stock and special order flooring from carpet to hardwood, vinyl flooring to tile flooring, and more. Visit us at our showroom today to speak with one of our design experts for your next home or office project.

We pride ourselves on excellent customer service and high-quality products. Many local building contractors depend on our style and design expertise so whether you are building, remodeling, or are ready for that new look, come to Total Floor Covering where we can help you choose the right flooring for your needs.